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    淺析一種評估和改善果汁飲料新鮮感的整體方法

    Thomas Eidenberger1,師錦剛2*

    (1 上奧地利應用科學大學,奧地利韋爾斯;2 伊比西(北京)植物藥物技術有限公司,北京100176)

    摘要:新鮮感是決定一款果汁飲料的消費者喜愛度以及促使消費者做出購買決定的最重要因素,但卻常被飲料生產商忽視。因此廠商應對飲料的新鮮感加以重視,以風味調節劑等方式提升飲料的新鮮感。該文中以感官評測小組盲品對比的方法,對新鮮感的感知原理、飲料中新鮮感的形成過程、在風味感知過程中制造新鮮感的方法等問題進行研究,最終得出新鮮感是一種多感官協同作出的判斷的結果,同時得出可以使用風味調節劑調節飲料的香氣、味道等感官因素,使之與消費者大腦中先前的新鮮感記憶相符,從而提升飲料新鮮感,提升整體感官表現和消費者喜好度的結論。

    關鍵詞:果汁飲料;新鮮感;感官表現;風味;口感;風味調節劑;香精;消費者喜好度

    Introduction of a Holistic Approach to Evaluate and Improve the Freshness Perception of Juice Beverage

    Thomas Eidenberger 1,SHI Jin-gang2*

    (1 University of Applied Sciences Upper Austria,Wels Austria;2 EPC Natural Products Co.,Ltd.,Beijing 100176,China)

    Abstract: Freshness is one of the most important factors in determining consumer liking of a juice beverage and inmaking purchasing decisions. However it is often neglected by beverage manufacturers. Therefore,the manufacturersshould pay more attention to the freshness of beverages,and improve it by means of flavor modulators. This article tooksensory evaluation group blind tasting method to illustrate how freshness can be perceived, freshness in beverages,creating freshness during flavor perception. Finally concluded that freshness is the result of a multi-sensory decision. As aresult,the flavor modulator can be used to adjust the aroma,taste and other sensory factors of the beverage,so as tomake it consistent with the previous freshness memory in consumers' brains, so as to improve the freshness of thebeverage and enhance consumer liking for the overall sensory performance.

    Key words: juice beverage;freshness;sensory;flavor;mouthfeel;flavor modulator;flavours;consumer liking

    中圖分類號:TS275.5 文獻標志碼:A 文章編號:1007-7871(2020)06-0017-06

    (2020年 第23卷 第6期)

     

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